Future of Saudi Arabia’s culture industry is ‘extremely bright,’ says leading entertainment entrepreneur

DUBAI: In line with Saudi Arabia’s Vision 2030, The Fridge entertainment company — founded in Dubai by South African entrepreneur Shelley Frost — is creating an engaging display of performances for music and culture fans and shining a spotlight on the Kingdom’s artists.

Recently the company curated a cultural program for Diriyah Nights as part of Diriyah Season, running until Feb. 22. The event offers a platform for emerging and established Saudi and regional artists to showcase their work.