RIYADH: Streaming platforms rely on user-generated content, and Saudi talents are taking full advantage of them.
According to Jomana Al-Rashed, chief executive officer of Saudi Research and Media Group, a greater content can reach a wider audience.
She said: “Content is king, and distribution supports the traveling of that content.”
In Saudi Arabia, several cases have shined through streaming platforms such as YouTube, Snapchat, and Instagram.
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