Categories: Sport

LaLiga scores deal to win new audiences in Middle East


Thu, 2022-12-08 20:44

DUBAI: LaLiga has signed a 15-year deal with the world’s largest esports organization to boost the Spanish football league’s presence in the Middle East and North Africa.

The deal establishes Galaxy Racer as LaLiga’s local partner in the region as well as on the Indian subcontinent. The deal is expected to generate more than $3.16 billion, with each party holding a 50 per cent stake.

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