{"id":98810,"date":"2026-09-19T06:40:00","date_gmt":"2026-09-19T06:40:00","guid":{"rendered":"https:\/\/gulftimes.ae\/?p=98810"},"modified":"2026-09-19T06:40:00","modified_gmt":"2026-09-19T06:40:00","slug":"arab-news-dubai-resale-app-the-attire-sets-its-sights-on-saudi-arabia","status":"publish","type":"post","link":"https:\/\/gulftimes.ae\/?p=98810","title":{"rendered":"Arab News | Dubai resale app The\u00a0Attire\u00a0sets its sights on Saudi Arabia"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>DUBAI:\u00a0The\u00a0Attire, a Dubai-based peer-to-peer marketplace for pre-loved fashion, plans to expand into Saudi Arabia, co-founder Salma Cherke told Arab News.<\/p>\n<p>The platform began with Cherke\u2019s own wardrobe. After moving to Dubai from Paris, she accumulated more clothes than she could wear, some of them still unworn, but found that the resale options open to her were built around luxury handbags rather than clothing.<\/p>\n<figure><figcaption>She and co-founder Hana Amin built The\u00a0Attire\u00a0to carry that habit into the Gulf: a marketplace running from high street to luxury, with pickup, delivery and payment handled on both sides of a sale. (Supplied)<\/figcaption><\/figure>\n<p>In Paris, she said, reselling had been an ordinary part of buying fashion. She and co-founder Hana Amin built The\u00a0Attire\u00a0to carry that habit into the Gulf: a marketplace running from high street to luxury, with pickup, delivery and payment handled on both sides of a sale. Cherke said her background in technology and banking across Europe and Dubai shaped an approach built on trust.<\/p>\n<p>In practice, sellers photograph an item in the app, list its details and condition, and set their own price. The\u00a0Attire\u00a0arranges collection and delivery once it sells, then releases the proceeds minus commission: nothing on a seller\u2019s first three completed sales, then 12 percent on items priced below $817 and 20 percent on items at $817 and above.<\/p>\n<p><iframe src=\"https:\/\/www.instagram.com\/p\/DacadLNkVnr\/embed\/\" width=\"400\" height=\"480\" frameborder=\"0\" scrolling=\"no\" allow=\"encrypted-media\" style=\"max-width:100%;border:none;\"><\/iframe><\/p>\n<p>That upper bracket is also where verification becomes compulsory. The company works with consultants who authenticate luxury items before they reach the buyer, and is introducing an AI tool that scans listing photographs for signs of counterfeiting. \u201cWe see it as an additional set of eyes,\u201d Cherke said. \u201cImage-based analysis can help flag concerns for closer examination, alongside our consultants\u2019 expertise.\u201d Buyers with doubts about an item have 48 hours to raise them, against free returns and a 15-day refund window.<\/p>\n<p>The same instinct governs what gets listed to begin with. The founders reject items on condition, presentation, style and relevance, with Cherke saying a designer label alone did not guarantee a place on the app. \u201cA beautiful high-street dress can be just as relevant as a luxury bag,\u201d she said. Bags and dresses have sold fastest so far.<\/p>\n<p><iframe src=\"https:\/\/www.instagram.com\/p\/DZ98BhYjBnu\/embed\/\" width=\"400\" height=\"480\" frameborder=\"0\" scrolling=\"no\" allow=\"encrypted-media\" style=\"max-width:100%;border:none;\"><\/iframe><\/p>\n<p>Harder to solve is the hesitation that comes before any of that. Cherke described a cultural barrier for some customers in the Gulf, where secondhand can still carry an assumption of wear and tear, alongside concerns about cleanliness and authenticity. She said shoppers at a company-organized pop-up in Dubai grew noticeably more comfortable once they could handle the pieces and try them on.<\/p>\n<p>Turning that into routine was the part she said was hardest. In a market where buying something new remains the automatic choice, clearing a wardrobe is something people intend to get around to doing.<\/p>\n<p><iframe src=\"https:\/\/www.instagram.com\/p\/Dbp-_tWoCG0\/embed\/\" width=\"400\" height=\"480\" frameborder=\"0\" scrolling=\"no\" allow=\"encrypted-media\" style=\"max-width:100%;border:none;\"><\/iframe><\/p>\n<p>Saudi Arabia is next. Cherke said she and Amin wanted to understand shopping habits there, and what would give customers the confidence to buy and sell pre-loved, before launching. Those insights would shape the platform\u2019s selection, language, payment and delivery.<\/p>\n<p>\u201cWe are focused on the UAE today and plan to expand into Saudi Arabia in 2027,\u201d she said. \u201cWe have always had a regional ambition for The\u00a0Attire, and this is an exciting next chapter.\u201d<\/p>\n<p>The one piece she will not list is her own first vintage Chanel bag. \u201cI bought it in Le Marais in Paris with my first salary, so it reminds me of my first job and the independence that came with it,\u201d she said.<\/p>\n<p>\u201cI love that it already had a story before it became part of mine. 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