{"id":98641,"date":"2026-09-18T16:22:00","date_gmt":"2026-09-18T16:22:00","guid":{"rendered":"https:\/\/gulftimes.ae\/?p=98641"},"modified":"2026-09-18T16:22:00","modified_gmt":"2026-09-18T16:22:00","slug":"arab-news-mbappe-ends-nike-partnership-to-join-swiss-brand-on","status":"publish","type":"post","link":"https:\/\/gulftimes.ae\/?p=98641","title":{"rendered":"Arab News | Mbappe ends Nike partnership to join Swiss brand On"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>PARIS: France captain Kylian Mbappe has signed with Swiss sportswear brand On, ending a long association with Nike that stretched back to the start of his career, the company announced on Friday.<\/p>\n<p>\u201cToday, Swiss sportswear brand On announces its entry into football alongside football champion Kylian Mbappe, marking the beginning of the brand\u2019s journey into the world\u2019s biggest sport,\u201d read a company statement.<\/p>\n<p>On also announced that 1998 World Cup winner Thierry Henry had been appointed its football director. The company plans to launch its first football boots next year.<\/p>\n<div class=\"social-embed social-embed--twitter\" data-type=\"social-embed\" data-provider=\"twitter\" data-url=\"https:\/\/x.com\/SneakerNews\/status\/2100979292372890067?ref_src=twsrc%5Etfw\" style=\"margin:16px auto;max-width:100%;width:fit-content;display:flex;flex-direction:column;align-items:center;\">\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">\ud83d\udea8 KYLIAN MBAPP\u00c9 LEAVES NIKE FOR ON \ud83d\udea8 <\/p>\n<p>Mbapp\u00e9 has been with Nike since he was EIGHT years old. After nearly twenty years, he has officially signed with Swiss sportswear brand On, becoming the face of its brand-new On Football division.<\/p>\n<p>Mbapp\u00e9 will work directly with On to\u2026 <a href=\"https:\/\/t.co\/I9bv2FqWjw\">pic.twitter.com\/I9bv2FqWjw<\/a><\/p>\n<p>\u2014 Sneaker News (@SneakerNews) September 18, 2026<\/p><\/blockquote>\n<\/div>\n<p>\u201cFrom the beginning, what drew me to On was the opportunity to build something entirely new together that will help shape tomorrow\u2019s game,\u201d said Mbappe.<\/p>\n<p>\u201cI want to bring my experience and perspective into what we create, push what\u2019s possible through innovation, and always stay true to the joy of football.<\/p>\n<p>\u201cWe have a shared dream, and this is only the beginning.\u201d<\/p>\n<p>On, which is making a major move into the football market with the signing of Mbappe, did not disclose the value of his contract.<\/p>\n<p>Founded in 2010 and previously focused on running and tennis footwear, On counts tennis great Roger Federer among its shareholders.<\/p>\n<p>Federer also left Nike toward the end of his playing career to join the Zurich-based company.<\/p>\n<p>Mbappe\u2019s departure is a blow to Nike, the world\u2019s largest sportswear company, which had been involved with the Real Madrid forward since 2006 and made him one of the leading faces of its football business.<\/p>\n<p>The 2018 World Cup winner and all-time leading scorer in the tournament\u2019s history with 22 goals had gradually emerged as Nike\u2019s foremost football ambassador, succeeding Portuguese great Cristiano Ronaldo, who at 41 is approaching the end of his playing career.<\/p>\n<p>His exit follows that of Lamine Yamal, a recent World Cup winner with Spain, who swapped Nike for Adidas in 2024.<\/p>\n<p>Nike retains under contract several of football\u2019s biggest stars, including Norway striker Erling Haaland and Brazil forward Vinicius Junior.<\/p>\n<\/div>\n<p><script async 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href=\"https:\/\/www.arabnews.com\/football\/mbappe-ends-nike-partnership-to-join-swiss-brand-on-3002260\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PARIS: France captain Kylian Mbappe has signed with Swiss sportswear brand On, ending a long association&hellip;<\/p>\n","protected":false},"author":1,"featured_media":98642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[4363,10332,1396,2252,6307,4222,11412,274,290],"class_list":["post-98641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-arab","tag-brand","tag-ends","tag-join","tag-mbappe","tag-news","tag-nike","tag-partnership","tag-swiss"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Arab News | Mbappe ends 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