\u00a0<\/span><\/strong><\/p>\nCanada\u2019s SNC-Lavalin Group has rebranded as AtkinsRealis. Brands owned by SNC-Lavalin, which include Atkins and Faithful+Gould, will also now be known as AtkinsRealis.<\/p>\n
SNC Lavalin acquired UK consultancy firm Atkins in 2017.<\/p>\n
\u201cWe have reached an inflexion point as a company,\u201d\u00a0says AtkinsRealis\u2019\u00a0Philip Hoare, president of global engineering services for\u00a0Canada, Europe, Middle East, UK and India.<\/p>\n
\u201cWe have been working hard together to transform the business over the past three to four years. That transformation is now complete. It is the right time to bring those brands together as AtkinsRealis.\u201d<\/p>\n
The rebrand follows the implementation of SNC Lavalin\u2019s strategy to focus on professional services after its exit from lump-sum turnkey contracting in 2019.<\/p>\n
\u201cIt has been a deliberate transformation for us to become a premier professional services and project management company,\u201d says Hoare.<\/p>\n
The name AtkinsRealis combines the Atkins name with the word Realis, inspired by the city of Montreal and the company\u2019s French-Canadian roots, as well as its resemblance to the word realise.<\/p>\n
\u201cAtkins is a well-known brand around the world. And so we wanted to retain\u00a0the heritage of that brand, and the respect it has across various different regions. Also, we think it better represents the pure-play professional services organisation that we have become,\u201d says Hoare.<\/p>\n
The Middle East has been an important market for Atkins, Faithful+Gould and SNC-Lavalin, and will\u00a0remain\u00a0a major\u00a0region for AtkinsRealis as it adds\u00a0150 staff to its workforce each month.<\/p>\n
\u201cIn the Middle East region, we look at those projects that we think will significantly impact the world and prioritise that type of work. Neom is a good example of that. If you look at the integrated delivery partner role that we have there, alongside Jacobs and Parsons, we have worked hard to bring expertise from around the world to projects,\u201d says Hoare.<\/p>\n
<\/p>\n<\/p><\/div>\n
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