JEDDAH: Saudi fashion designer Alia Al-Salmi has made her mark by bringing traditional Saudi attire to the international sporting stage.<\/p>\n
From the Paris 2024 Olympics to the Asian Winter Games in China in 2025 and the Winter Olympics in Milan in 2026, Al-Salmi has drawn on the Kingdom\u2019s cultural heritage to create contemporary outfits for Saudi sporting representatives.<\/p>\n
Her latest contribution was designing the Saudi delegation\u2019s uniforms for the opening ceremony of the Asian Games Aichi-Nagoya 2026 in Japan on Sept. 19, continuing a journey that has become one of the most significant achievements of her career.<\/p>\n \u201cMy main goal is to make Saudi identity shine in global events and also to share our stories with the world in ways that inspire pride and admiration,\u201d Al-Salmi tells Arab News.<\/p>\n Born and raised in Riyadh, with roots in Taif, Al-Salmi left school after getting married aged 15. Her passion for design had already developed, influenced by her mother, who designed her own clothes and co-managed a women\u2019s tailoring salon with Al-Salmi\u2019s paternal grandmother.<\/p>\n \u201cMy connection to fashion design began at an early age,\u201d Al-Salmi says, recalling how working with her mother on her own wedding dress helped those around her recognize her potential as a designer.<\/p>\n \u201cI have grown significantly, thankfully,\u201d she continues. \u201cAlthough I began practicing design at 15, turning it into a professional career has provided me with a wealth of experience and fostered my development, both professionally and personally.\u201d<\/p>\n Her inspiration comes from \u201canything beautiful that catches my eye,\u201d she says, but particularly \u201cthe beauty of our traditional attire, rich in creative details.\u201d<\/p>\n This appreciation for heritage has become a defining feature of her work, particularly in designing uniforms for Saudi sporting delegations.<\/p>\n \u201cMy contributions to designing the Saudi team\u2019s uniforms rank among my most significant achievements and are a badge of honor for me,\u201d she says, adding that the experience had further refined her skills and opened new professional opportunities.<\/p>\n For Al-Salmi, representing the Kingdom through fashion involves more than incorporating traditional motifs. It requires translating Saudi identity into designs that are both contemporary and appropriate for the occasion.<\/p>\n \u201cI always try to find similarities between men\u2019s and women\u2019s attire within our heritage,\u201d she explains. She found common ground between the men\u2019s summer bisht and the women\u2019s Najdi thobe in their lightweight fabrics and straight gold Zari threads, then used these shared characteristics to create a visual connection, while preserving the distinctive identity of each garment.<\/p>\n Beyond sporting events, Al-Salmi sees fashion as a way of communicating Saudi culture to international audiences.<\/p>\n \u201cFashion is a universal visual language that requires no translation; through it, we can highlight Saudi culture and introduce it to the global community,\u201d she says.<\/p>\n<\/div>\n![\"Two](\"https:\/\/assets.maestronewsroom.com\/media\/30f6532d-717b-4366-9158-9c455299fcd9\/1791528077167-d90e793e7d5a45eb.png\")