Categories: Lifestyle

Argentina, Brazil aim to expand yerba mate consumption in Middle East



SAO PAULO: During last year’s World Cup in Qatar, football fans worldwide could see the Argentinian squad drinking yerba mate, a herbal tea omnipresent in Argentina, Uruguay, Paraguay and southern Brazil.

While consumption outside South America is restricted to a handful of European countries and parts of the US, the product has a large market in the Middle East, particularly in Syria and to a lesser extent Lebanon, Palestine and Jordan.



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