PARIS: French luxury brand LVMH announced on Monday it will be a “premium sponsor” of the 2024 Paris Olympics, allowing the organizers to practically reach their sponsorship target of €1.24 billion ($1.37 billion).
LVMH becomes the sixth top-tier domestic sponsor, alongside communications company Orange, electricity provider EDF, banking group BPCE, pharmaceuticals company Sanofi and retail giant Carrefour.
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