RIYADH: Gamers8: The Land of Heroes, the world’s biggest gaming and esports festival, has unveiled that adidas is the official merchandise sponsor of the season.
At Boulevard Riyadh City, adidas and Gamers8: The Land of Heroes will co-brand and customize merchandise for esports teams taking part in the summer season. The sports firm will also have an activation booth on site, offering festival goers personalized designs from their Makerlab initiative, created in 2016 to inspire, empower, and connect the brand’s creators through the platform of community powered workshops.
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