Saudi shoppers want to interact with products using AR before buying, study finds

RIYADH: Augmented reality could play a big part in influencing the buying decisions of Saudi shoppers as 84 percent of them expressed interest in using the visual technology to interact with products before buying, according to a new survey report.    

However, the study, carried out by Snap Inc. in association with PwC Middle East and Retail Leaders Circle, noted that 94 percent of the brands still consider the use of AR as fun.