Saudi designers transform traditional handcrafts into high fashion

DUBAI: Launched in 2013, The LVMH Prize has unveiled its semi-finalists for 2025, with creatives from Saudi Arabia, Lebanon and Egypt making the cut.

Saudi menswear brand KML, by co-founders Ahmed and Razan Hassan, was named in the shortlist. The brand is known for its sharp tailoring and minimalist designs and was recently flaunted by US celebrity stylist Law Roach when he attended the “1001 Seasons of Elie Saab” showcase in Riyadh.

Renaissance Renaissance, led by Beirut-based Cynthia Merhej,  is a returning contender from 2021 while Egyptian designer Yasmin Mansour’s eponymous brand earned her a spot on the semi-finalist list, as well as a 2024 Fashion Trust Arabia Prize.

The full list of semi-finalists includes Alainpaul by Alain Paul (France), All-in by Benjamin Barron (US), Bror August Vestbø (Norway), Boyedoe by David Boye-Doe Kusi (Ghana), Francesco Murano (Italy), Josh Tafoya (US), Meruert Tolegen by Meruert Planul-Tolegen (US), MFPEN by Sigurd Bank (Denmark), Nicklas Skovgaard (Denmark), Penultimate by Xiang Gao (China), Pillings by Ryota Murakami (Japan), Sinéad O’Dwyer (Ireland), Steve O Smith (United Kingdom), Tolu Coker (UK), Torisheju by Torishéju Dumi (UK), Young N Sang by Sang Lim Lee and Youngshin Hong (South Korea), and Zomer by Danial Aitouganov (The Netherlands) and Soshiotsuki by Soshi Otsuki (Japan).

The designers will present their latest collections on March 5 and 6 during Paris Fashion Week.

The LVMH Prize is open to international designers, aged 18 to 40, who have created at least two collections.

The winner of the LVMH Prize for Young Fashion Designers receives a $314,000 endowment and  a mentorship by LVMH. Meanwhile, the winner of the Karl Lagerfeld Prize receives a $157,000 prize and a one-year LVMH mentorship.

The jury includes designer Phoebe Philo and Louis Vuitton menswear creative director Pharrell Williams, Loewe designer Jonathan Anderson, Dior creative director Maria Grazia Chiuri, Louis Vuitton womenswear creative director Nicolas Ghesquière, designer Marc Jacobs and Dior CEO Delphine Arnault, among others.