ROME: Italy’s premier football league is to open an office in Abu Dhabi after striking a deal with a UAE media firm for exclusive broadcast rights, according to a report.
The Serie A, which counts European giants Juventus, Inter and Milan among its clubs, will establish a presence in the region to capitalize on a strategic market, according to the Italian financial newspaper Milano Finanza.
Abu Dhabi Media last month secured exclusive rights to broadcast Serie A games for three years in the Middle East and North Africa.
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