LaLiga, Spain’s top-flight football competition, and Galaxy Racer, the Dubai-based transmedia multinational, have signed a 15-year joint venture to promote the league’s brand in the Middle East and North Africa region and Indian subcontinent.
The collaboration positions GXR as LaLiga’s local partner, setting up a first for the world of sports rights in the territories, which is projected to yield almost $3 billion in revenue.
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